← Back to BloomWell

Privacy Policy

Last updated: April 2026

1. Information We Collect

When you use the BloomWell quiz, we collect the following information:

  • Quiz Responses: Your answers to our wellness questionnaire, used solely to generate your personalized product recommendation.
  • Device Information: Browser type, operating system, and screen resolution for optimizing your experience.
  • Usage Data: Pages visited, time spent, and interaction patterns to improve our service.
  • Cookies: We use essential and analytics cookies as described in our Cookie Policy.

2. How We Use Your Information

  • To provide personalized wellness recommendations based on your quiz responses.
  • To improve and optimize our quiz experience and product recommendations.
  • To analyze aggregate usage patterns and trends.
  • To comply with legal obligations and protect our rights.

3. Data Sharing

We do not sell, rent, or trade your personal information. We may share data with:

  • Analytics Providers: Aggregated, anonymized data for service improvement.
  • Advertising Partners: Meta (Facebook) Pixel for conversion tracking and ad optimization, subject to Meta's data processing terms.
  • Legal Requirements: When required by law, regulation, or legal process.

4. Meta (Facebook) Pixel

We use Meta Pixel to measure the effectiveness of our advertising campaigns. This technology may collect information about your browsing activity. You can opt out of Meta's data collection through your Facebook Ad Settings or by using the Digital Advertising Alliance opt-out tool.

5. Data Retention

Quiz responses are processed in real-time to generate your recommendation and are not stored on our servers beyond the active session. Analytics data is retained for up to 26 months in aggregated form.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data.
  • Opt out of data processing for marketing purposes.
  • Withdraw consent at any time.
  • Lodge a complaint with a supervisory authority.

7. Contact

For privacy-related inquiries, contact us at privacy@bloomwell.com