Cookie Policy

Last updated: April 2026

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.

2. Cookies We Use

Essential Cookies

Required for the quiz to function. Cannot be disabled.

Purpose: Session management, quiz state persistence.

Analytics Cookies

Help us understand how visitors interact with our site.

Provider: Vercel Analytics. Retention: 24 months.

Advertising Cookies

Used to deliver relevant ads and measure campaign effectiveness.

Provider: Meta Pixel (Facebook). Retention: 90 days. Purpose: Conversion tracking, custom audiences, ad optimization.

3. Meta (Facebook) Pixel

We use Meta Pixel to track conversions from Facebook ads, build targeted audiences, and optimize ad delivery. The Pixel may collect:

HTTP headers (IP address, browser information, page location, referrer).
Pixel-specific data (Pixel ID, Facebook Cookie).
Button click data and form field names.
Page metadata and custom data events (e.g., quiz completion).

4. Managing Cookies

You can control cookies through your browser settings. Note that disabling essential cookies may affect the functionality of the quiz. To opt out of Meta tracking specifically:

Adjust your Facebook Ad Settings at facebook.com/ads/preferences.
Use the Digital Advertising Alliance opt-out at optout.aboutads.info.
Enable “Do Not Track” in your browser settings.

5. Contact

For questions about our cookie practices, contact us at privacy@bloomwell.com